- The differences between e-commerce and e-business
= The buying and selling of goods and services over the internet.
> E-business
= The conducting of business on
the Internet including, not only buying and selling nut also serving
customers and collaborate with business partners.
- Industries using E-business
E-Business Models
- An approach to conducting electronic business on the Internet
# Business-to-Business
> Electronic marketplace (e-marketplace)
= interactive business communities
providing a central market where multiple buyers and sellers can engage
in e-business activities.
# Business-to-consumer (B2C)
- Common B2C e-business models include:
= A version of a retail store where customers can shop at any hour of the day without leaving their home or office
= Consists of a number of e-shop, it serves as a gateway through which a visitor can access other e-shops.
- Business types;
> Brick-and-mortar business
= Operates in a physical store without an Internet presence.
> Pure-play business
= A business that operates on the Internet only without a physical store
* Example: Amazon.com and Expedia.com
> Click-and-mortar business
= A business that operates in a physical store and on the Internet.
* Example: Barnes and Noble.
# Consumer-to-Business (C2B)
- Example of a C2B e-business model is Priceline.com
- The demand for C2B e-business will increase over the next few years due to customer's desire for greater convenience and lower prices.
# Consumer-to-Consumer (C2C)
- Online auctions
= Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically.
> Forward auction
= Sellers use as a selling channel to many buyers and the highest bid wins.
> Reverse auction
= Buyers use to purchase a product or service, selecting the seller with the lowest bid.
- C2C communities
= People interact with each other on specific topics, such as golfing and stamp collecting.
> Communities of relation
= People come together to share certain life experiences, such as cancer patients, senior citizens and car enthusiasts.
> Communities of fantasy
= People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan.
E-Business Benefits and Challenges
- E-business benefits:
= Businesses can operate 24 hours a day, 7 days a week, 365 days a year.
> Increased customer loyalty
= Additional channels to contact, respond to and access customers helps contribute to customer loyalty
> Improved information content
= In the past, customers had to
order catalogs or travel to a physical facility before they could
compare price and products attributes. Electronic catalogs and Web pages
present customers with updated information in real-time about goods,
services and prices.
> Increased convenience
= E-business automates and improves many of the activities that make up a buying experience.
> Increased global reach
= Businesses, both small and large can reach new markets.
> Decreased cost
= The cost of conducting business on the Internet is substantially smaller than traditional forms of business communication
- E-business challenges:
~ Leveraging existing systems
~ Increasing liability
~ Providing security
~ Adhering to taxation rules
- Advantages and limitations in e-business revenue model:
~ License fees
~ Subscription fees
~ Value-added fees
~ Advertising fees
Mashups
# Web mashup
= A Web site or Web application that uses content from more than one source to create a completely new service.
> Application programming interface (API)
= A set of routines protocols and tools for building software applications
> Mashup editor
= WSYIWYGs (What You See Is What You Get) for mashups.
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